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KETTLE — A coffee brand with a rhythm

An original cobalt-and-yellow brand motion study. A floating packshot, oversized type and a moving text band set the pace; tasting-note controls change the copy.

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Image credit: Tink

A brand with a rhythm

KETTLE is a fictional coffee-brand concept made by Tink / Boloop. Cobalt blue, butter-yellow packaging and oversized type keep the product image at the center, with restrained continuous motion.

Try it

Choose Find your daily cup to reach the tasting notes. Select Cocoa, Almond or Orange to change the description, then explore the short ritual section. One more cup returns to the start. Pause motion stops the continuous animation; The concept explains the study.

Making and scope

Built with HTML, CSS and JavaScript, with an ImageGen-assisted packaging scene. The case image is an actual screenshot. This is a brand and motion-design demo, with no real product sales, shopping cart or checkout.